Apache Brave Company

Apache Brave Logo

Apache Brave The Company

Apache Brave provides advanced massage techniques including sports massage, deep tissue massage & personal training. Apache Brave was founded in 2008 by Richard Watson.

Apache Brave’s aim is to establish a service for the local athlete & general public that was once only exclusive to the professional sportsman

Whats behind the name? Apache Brave

APACHE is a medical acronym for a scoring system; adapted for our use in collecting data and providing accurate, objective description for measuring the severity of client’s conditions. Brave simply means; Endure with courage to triumph over pain


We think this is a great motto to carry with you when you are competing, training, recovering from injury or surgery

Apache Brave has worked on international events dealing with teams and individuals as they competed for championship glory, Apache Brave can be seen at many local cycle races helping prepare cyclists for their race and speeding recovery after the event. Aside from dealing with injuries Apache Brave provides seminars on sports nutrition and sports psychology with talks on the benefits of having coaching sessions integrated with sports massage.
Other notable events that Apache Brave has been involved with are; Mike Vaughn’s Warwickshire 100 charity ride where a massage area was set up to provide relief for aching muscles after the ride, all money raised on the day went to the supporting charity.

North South Polar Challenge
Mark Wood’s North South polar challenge, Apache Brave assisted in the training, injury rehab and sports therapy to enable Mark Wood to take on the world first of reaching the south and north poles back to back unaided.

The Prince’s Trust approached Apache Brave to set up and run a massage area at their end village during the Palace to Palace cycle event in the West Midlands. Apache Brave also designed a training plan that all the cyclist where able to follow to help them complete the cycle event.
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